New BIS Standards to Boost Agarbatti Market
India issues new BIS quality standard IS 19412:2025 for agarbattis to ensure consumer safety and boost the Rs 8,000 crore incense stick market.
NEW DELHI- The Indian government has introduced the IS 19412:2025 quality standard for the Rs 8,000 crore agarbatti market. Developed by the Bureau of Indian Standards (BIS), this mandatory framework prohibits toxic insecticidal chemicals, ensuring superior indoor air quality and environmental sustainability for consumers.
This regulatory move empowers manufacturers to use the BIS Standard Mark, fostering trust in both domestic and international markets. By aligning with global fragrance safety norms, India aims to strengthen its position as the world's leading incense exporter while supporting millions of rural artisans.
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