JioStar announces simultaneous launch of six Bigg Boss editions with superstar hosts

Mumbai: In a landmark announcement for Indian reality television, JioStar has unveiled the simultaneous rollout of six regional editions of the Bigg Boss franchise set to premiere this festive season in September. Marking the largest multi-language expansion in the show's 20-year history, the new seasons will broadcast simultaneously across the JioStar television network and stream on JioHotstar.  

The upcoming edition features a star-studded lineup of iconic hosts across languages. Bollywood superstar Salman Khan returns to front the Hindi version, while former Indian cricket captain Sourav Ganguly makes his debut as the host of Bigg Boss Bangla. The Southern regional editions will be anchored by Vijay Sethupathi (Tamil), Mohanlal (Malayalam), Kichcha Sudeepa (Kannada), and Akkineni Nagarjuna (Telugu).  

Key Highlights:Simultaneous Rollout: For the first time, all six language editions will launch together from September, creating an unprecedented nationwide cultural television event.  Massive Audience Footprint: Network data shows the franchise reached over 500 million viewers in 2025, recording 438 billion viewing minutes across platforms.  Commemorative Milestone: To celebrate two decades of the franchise, JioStar released a coffee-table book titled India's Bigg Reality, highlighting brand engagement and audience viewership trends.  

Broadcasters emphasized that bringing all regional properties under a single, synchronized rollout aims to capitalize on India's festive season entertainment demand and provide an integrated marketing vehicle for national advertisers.