KLAW Snacks Debuts India’s First "Super Sprout" Sticks for the Mindful Gen

Mumbai : KLAW Snacks has officially disrupted the Indian snacking landscape with the launch of Super Sprout Sticks, the nation’s first-ever snack crafted from sprouted grains. Following the viral success of their Supergrains Puffs, this new lineup targets the "keyed-up" generation, positioning snacking not just as fuel, but as a vital ritual for winding down and recovery.

Moving beyond traditional "diet" snacks, KLAW focuses on the psychological benefits of eating. Founder and Director Nikki Arora Singh emphasized that the brand's philosophy centers on the mind:

"We wanted to create a snack that supports mindful winding down. These sticks are designed for those who believe recovery is as essential as the hustle."

Nutritional Intelligence Meets Bold Indulgence

• The Super Sprout Sticks are engineered for high performance and high flavor. Key highlights include:
• The Blend: A potent 47% mix of sprouted moong and jowar.
• The Process: 100% baked, never fried, ensuring a guilt-free crunch.
• The Protein: High-protein content designed for muscle recovery and sustained focus.

A Global Palette of Flavors

• KLAW is leaning into "adventurous indulgence" with five distinct varieties:
• Masala Madness: The classic Indian spice hit.
• Mango Mania: A tangy, tropical twist.
• Achari Nimbu: Zesty, pickled citrus notes.
• Pudina Punch: Refreshing garden mint.
• Korean Kick: A trendy, spicy-sweet global flavor profile.

The Mumbai launch featured a wellness-centric "wind-down" session led by The Fit Corporate, attended by fitness icon Pratik Sehajpal. As part of the Blue Tribe Foods family, KLAW continues to bridge the gap between "healthy" and "exciting." The sticks are now available nationwide via Zepto, Instamart, and Blinkit.