Hindware Expands Uttar Pradesh Retail Presence with New Exclusive Brand Store Launch in Varanasi

Varanasi: India’s leading bathware brand, Hindware, announced a strategic expansion of its retail network in Uttar Pradesh with the inauguration of its latest exclusive brand store in Varanasi. Situated at Puranapul, Sarnath, the new store will operate in partnership with Jamal Saw Mill, offering customers an immersive experience in modern bathware solutions.

Designed as an experiential retail space, the facility brings together the comprehensive product portfolios of both Hindware and the premium 'Hindware Italian Collection' under one roof. The store aims to serve homeowners, architects, and interior designers, providing direct access to diverse designs, finishes, and technologically advanced product features.

Speaking on the launch, Nirupam Sahay, Chief Executive Officer of Hindware, highlighted Varanasi’s evolving market dynamics. "Varanasi is one of India's most significant cultural hubs, currently experiencing rapid growth across residential and hospitality sectors. As consumers invest in modern living spaces, they seek bathroom solutions that seamlessly balance design, functionality, and durability. Our new Sarnath store gives customers and designers a dedicated platform to explore our complete portfolio firsthand. Uttar Pradesh remains a key market for us, and we will continue to strengthen our retail infrastructure across the state," Sahay stated.

With this strategic opening, Hindware now operates 3 exclusive brand stores in Varanasi and 46 across Uttar Pradesh, aligning with its broader objective to deepen penetration across Tier-2 and Tier-3 markets.

Key Highlights of Hindware's Nationwide Network:

• Active Retail Touchpoints: 35,000+

• Distribution Reach: 500+ distributors serving over 700 districts

• Brand Stores: 575+ strategically located outlets

• After-Sales Support: 1,090+ service technicians across 70+ districts, offering response times within 24 hours in metros and 48 hours in non-metro regions