India’s FMCG Sector Eyes Strong 2026 Growth
India's FMCG industry eyes high single-digit volume growth in 2026, driven by GST reforms, tax relief, and a recovery in urban demand. Latest market analysis.
NEW DELHI- The Indian FMCG industry anticipates 2026 to be a milestone year, bolstered by favorable policy tailwinds like tax reliefs and GST reforms. Companies are projecting high single-digit volume growth as urban demand recovers and commodity prices remain stable and benign.
Easing inflation is set to expand gross margins, providing firms more capital for advertising. However, with shifting consumer preferences, brands are now rethinking media strategies, moving away from traditional platforms toward digital-first approaches to capture younger, tech-savvy audience segments effectively.
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