Flipkart Acquires Minivet AI to Lead GenAI Innovation

Flipkart acquires majority stake in Minivet AI to boost Generative AI capabilities. Learn how GenAI is transforming the e-commerce shopping experience in India.

Dec 19, 2025 - 14:16
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Flipkart Acquires Minivet AI to Lead GenAI Innovation
Flipkart Acquires Minivet AI to Lead GenAI Innovation

NEW DELHI- Ecommerce giant Flipkart has officially acquired a majority stake in Minivet AI, a specialized Artificial Intelligence and Machine Learning solutions provider. This strategic investment aims to bolster Flipkart's core Generative AI capabilities, focusing on visual, conversational, and AI-driven product discovery.

Minivet AI is renowned for its "videofication" technology, which transforms static product listings into engaging, high-quality video content. By leveraging these GenAI tools, Flipkart plans to offer a more immersive and intuitive shopping experience to millions of customers across India.

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