Tata Power and Salesforce Join Forces to Accelerate India’s Net-Zero Journey with AI

Lucknow : In a significant move toward a sustainable future, India’s energy giant Tata Power and global AI CRM leader Salesforce have announced a strategic partnership. This collaboration aims to drive the complete digital transformation of Tata Power’s fast-growing segments, including Rooftop Solar (RTS), EV Charging, and Smart Home Solutions.

By integrating Salesforce’s cutting-edge Agentforce—an advanced AI-driven sales, service, and marketing platform—into its subsidiary, Tata Power Renewable Energy Limited (TPREL), the company is set to redefine efficiency in the renewable energy sector.

Key Highlights of the Partnership:
Digital Backbone: Salesforce will serve as the end-to-end digital foundation for Tata Power, automating everything from lead management to inventory tracking.

AI-Driven 'Zero-Touch' Security: Tata Power has developed a custom 'Deep Learning' layer on Salesforce, enabling instant on-site verification and automated warranty generation.

Exponential Growth: Backed by the PM Surya Ghar Yojana, Tata Power’s residential rooftop solar segment has recorded a staggering 200% growth over the last two years. The company’s total solar portfolio has expanded five-fold between FY2020 and FY2025.

Dr. Praveer Sinha, CEO & MD of Tata Power, emphasized the role of technology in scaling operations:

"Digital capabilities are crucial for speed and scale. With Salesforce’s AI platform, we are creating a transparent and future-ready clean energy ecosystem for our customers and partners."

Arundhati Bhattacharya, CEO of Salesforce (South Asia), lauded the initiative:

"Tata Power’s digital-first approach is a prime example of how technology can drive national transformation. Together, we are leveraging the power of Data and AI to build a sustainable future."