Sara Ali Khan Joins Longines Brand Family

Acclaimed actress Sara Ali Khan appointed as the new Friend of the Brand for Longines watches.

Dec 18, 2025 - 15:30
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Sara Ali Khan Joins Longines Brand Family
Sara Ali Khan Joins Longines Brand Family

ENTERTAINMENT- Swiss watchmaking giant Longines has proudly introduced Bollywood sensation Sara Ali Khan as its latest 'Friend of the Brand.' Known for her radiant charm and intellectual depth, Sara perfectly embodies the brand’s core philosophy of timeless elegance and authentic contemporary grace.

Reflecting on the partnership, Sara expressed her delight in joining a brand that values legacy and precision. Since 1878, Longines has cherished its bond with India; this collaboration beautifully unites Swiss heritage with the vibrant spirit of modern Indian cinema.

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