K-pop Revolution: Joshua X LG India Collaboration
Discover the JOSHUA X LG India collaboration. SEVENTEEN member Joshua becomes the face of LG's Essential Series, targeting Indian Gen Z with lifestyle-led home appliances.
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MUMBAI-In a major move for the Indian consumer market, LG Electronics India has officially unveiled SEVENTEEN’s JOSHUA as the face of its Essential Series. This historic partnership, dubbed JOSHUA X LG, targets Gen Z and millennials by blending K-pop’s global charm with modern, simplified home living.
JOSHUA personifies the "real freedom" philosophy of the LG Essential Washing Machine and other appliances. Celebrating SEVENTEEN’s 10th anniversary and the success of their Billboard-charting album HAPPY BURSTDAY, this collaboration bridges international pop culture with practical Indian household innovation for an aspirational lifestyle.
