Samsung Boosts India Enterprise Growth with AI-Powered Connected Ecosystem Solutions

Lucknow : Marking three decades of innovation in India, Samsung is pivoting its enterprise strategy toward an AI-first approach. The tech giant has announced a major expansion of its business solutions, moving beyond traditional hardware to offer comprehensive, AI-powered connected ecosystems designed to modernize Indian organizations.

Samsung’s latest initiative focuses on integrating hardware, software, and the robust Knox security platform into a singular, adaptive framework. This transition aims to help businesses move away from standalone devices and toward intelligent environments that prioritize data-driven decision-making and operational agility.

Central to this expansion are the Business Experience Studios located in Gurugram and Mumbai. These hubs serve as live demonstration platforms where enterprise leaders can witness the practical application of connected ecosystems. Unlike standard product showcases, the BES environments illustrate how mobility, AI, and digital displays work in tandem to solve complex industry challenges.

Sector-Specific Innovations

• Samsung is targeting several key verticals with tailored AI solutions:
• Retail & Hospitality: Focusing on immersive customer engagement and personalized service.
• BFSI (Banking & Finance): Prioritizing secure, high-speed interactions and data integrity.
• Healthcare & Education: Implementing "connected care" models and advanced digital learning tools.

A Vision for Digital India

Puneet Sethi, Vice President of Enterprise Business at Samsung India, emphasized that the company’s unique position allows it to unify hardware and AI platforms into a seamless framework. This synergy is intended to accelerate digital transformation across both the public and private sectors, aligning with India's broader national goals for technological adoption.

As a co-creation hub, the BES also allows Samsung to collaborate directly with partners to design bespoke solutions, ensuring faster deployment and more scalable outcomes. With India serving as a global hub for digital innovation, Samsung’s commitment to an AI-powered enterprise ecosystem marks a significant milestone in the country's industrial evolution.