Tata Hitachi Unveils Future of Construction with 'Reliable Orange' at EXCON 2025

Lucknow : Bengaluru witnessed a significant event for India's construction sector as Tata Hitachi inaugurated its pavilion at EXCON 2025, South Asia’s largest construction equipment exhibition. The theme for this year, "Reliable Orange," powerfully underscores the company's enduring commitment to Quality, Durability, and consistent performance, built on a six-decade-long legacy of engineering excellence and customer trust. 

The event was graced by the presence of Mr. Masafumi Senzaki, Representative Executive Officer, President & Executive Officer, and COO of Hitachi Construction Machinery (HCM), Japan. His notable attendance signals HCM’s renewed, strong commitment to supporting India's infrastructure boom and Tata Hitachi’s pivotal role in HCM's global growth strategy. 

The "Reliable Orange" philosophy is more than just a theme; it’s an experience shared by customers operating over 120,000 units across India. These machines are recognized for superior fuel efficiency, exceptional durability, and maintaining high resale value, substantially lowering operating costs while boosting productivity.

Speaking at the inauguration, Mr. Senzaki highlighted India as one of the fastest-growing construction markets globally. He emphasized that the collaboration with Tata Hitachi aims to meet Indian customer expectations with world-class machinery and dependable support, focusing on high output, reduced operating costs, and long-term reliability.

Mr. Sandeep Singh, Managing Director at Tata Hitachi, spoke on the company’s customer-centric ethos that has helped build one of India’s largest customer-facing networks in the excavator segment.

For EXCON 2025, Tata Hitachi showcased an expanded portfolio featuring next-generation machines and, most notably, Electric Excavators. This move solidifies the company's commitment to sustainability and shaping the future of India's construction ecosystem. The display also includes new attachments and live demonstrations of advanced technologies.

 Mr. Singh pointed out that EXCON is the most significant platform for the industry. He added that the live demonstrations are designed to offer visitors a first-hand understanding of machine capability, efficiency, and operator comfort in real application scenarios, highlighting how smart systems, automation, and precision technologies are transforming productivity and safety on job sites.

 Tata Hitachi's exhibition is a clear message: Reliable Orange is geared not just for today's demands, but for the innovative, efficient, and sustainable construction landscape of tomorrow.