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Airtel Empowers 360 Million Indians with Free Adobe Express Premium Access

Airtel offers 360 million users free Adobe Express Premium, providing AI-powered design tools to boost India's digital creator economy.

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Jan 29, 2026 - 20:38
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Airtel Empowers 360 Million Indians with Free Adobe Express Premium Access

Lucknow : Airtel has disrupted the digital creativity landscape by announcing a landmark partnership with Adobe, offering its entire user base of 360 million customers free access to Adobe Express Premium. This collaboration, valued at approximately ₹4,000 per user, brings professional-grade AI design tools to mobile, Wi-Fi, and DTH subscribers across India for one year.

The initiative aims to democratize high-end design, allowing students, small business owners, and social media creators to craft high-quality content without financial barriers. Users can now leverage advanced features like one-tap background removal, AI-driven image generation, and a library of thousands of localized templates—all without a credit card requirement via the Airtel Thanks app.

"This is about empowering millions with world-class tools to innovate and express themselves," stated Siddharth Sharma, CEO of Connected Homes at Bharti Airtel. David Wadhwani, President of Adobe Digital Media, added that the move would significantly fuel India’s vibrant creator economy. Supporting regional languages like Hindi, Tamil, and Bengali, the platform ensures that professional branding and storytelling are now accessible to every Indian, regardless of their design background.

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