#Revlon India Aims for New Heights Growth Plan under Meghna Modi's Leadership

Lucknow : In a strategic partnership with Modi-Mundipharma Beauty Products, Revlon India is focusing on an aggressive growth plan led by its Executive Director and Head of the Indian Subcontinent, Meghna Modi. Since her appointment in November 2023, Modi has been spearheading a comprehensive reorganization aimed at revitalizing the brand by overhauling sales, supply chain, e-commerce, and organizational culture.

In a recent media interaction in Lucknow, Meghna Modi affirmed the brand's bold ambitions. "We plan to build the business consistent with our brand promise — to take the world boldly forward, to provide every woman with the platform she needs to live a fully, freely, and purposefully, however that may look and feel to her," she stated. She outlined the brand's mission, which is centered on inspiration, innovation, inclusion, and purpose. The company will focus on its core product lines: the Color Cosmetic range (makeup and skincare) and the Personal Care range (hair color, haircare, and body sprays). Revlon plans to expand its distribution across all channels—exclusive brand outlets, department stores, general trade, and e-commerce—to leverage its full potential.

Revlon India is on an aggressive growth trajectory, with a goal to double its business in the next 2-3 years. This plan involves a massive expansion of its retail footprint, aiming to grow its exclusive brand outlets from 300 to over 600, and its presence in department stores from 1,000 to more than 4,000.

Meghna Modi emphasized that achieving these high targets requires a shift from passive to "proactive management." She believes that everyone, from management and retailers to distributors and beauty advisors, must actively contribute to this growth.

Modi's strategy seamlessly combines offline expansion with a strong digital approach. Currently, online channels account for about 25% of sales, with the rest coming from retail and department stores. She stressed the importance of increasing engagement on visual platforms like Instagram to attract aspirational and millennial consumers in Tier-2 cities.

Innovation in the product portfolio is another key pillar of the strategy. Revlon India plans to launch new categories, including perfumes and haircare products. To attract budget-conscious consumers in Tier-2 cities, the company has also introduced 'Street Wear Cosmetics,' a millennial-focused brand with prices starting at approximately ₹399.

Meghna Modi confidently concluded by stating that under her leadership, Revlon India is executing a bold plan to double revenue, expand its retail presence, deepen online channels, broaden product innovation, and modernize operations. All these efforts are aimed at achieving robust growth and renewed relevance in India's dynamic beauty market.

Modi's leadership style is focused on quality, trust, and visibility, with the goal of making Revlon stand out in a highly competitive beauty landscape. As the eldest daughter of Umesh Kumar Modi, Chairman of the Umesh Modi Group, Meghna has taken the reins of the company. She is an alumna of both the London Business School and Harvard Business School. Prior to her MBA, she worked at Revlon, and after graduating from Harvard, she spent four years as a consultant at Bain Consulting, a top-tier management consulting firm in Boston.

Modi Mundipharma Pvt. Ltd., a company of the Umesh Modi Group, introduced Revlon Limited (Cosmetics Division) to India in 1995. It was the first international cosmetics brand to launch in the country. The brand has long held a reputation as a color authority and beauty trendsetter in the world of color cosmetics and personal care, committed to high-quality product innovation, superior performance, and sophisticated glamour.