Tata Hitachi Unveils SHINRAI Prime CEV 5: Powering Progress with Performance and Precision

Lucknow : Tata Hitachi, a trusted name in the construction machinery industry, has raised the bar with the launch of its latest innovation: the SHINRAI Prime CEV 5. Unveiled at a grand ceremony at Hotel Golden Blossom in Lucknow, this next-generation backhoe loader redefines the standards of performance, sustainability, and reliability in the sector.

The SHINRAI Prime is engineered to align with India’s latest emission norms (CEV 5), offering a significant leap in fuel efficiency and environmental responsibility. With its advanced engine delivering higher torque at lower RPMs, users can expect enhanced productivity while maintaining lower operating costs.

This rugged machine is forged with high-grade steel and precision robotic welding, ensuring durability even in the most demanding work environments. Whether it's construction, quarrying, agriculture, or trenching, SHINRAI Prime adapts seamlessly, enabling higher asset utilization across diverse job sites.

Speaking at the launch, Mr. Siddharth Chaturvedi, General Manager - Marketing at Tata Hitachi, stated, "The SHINRAI Prime CEV 5 is not just a machine; it’s a reflection of our promise to Indian customers. It blends the performance they demand with the fuel efficiency and smart diagnostics they deserve. This launch reaffirms our dedication to innovation that supports long-term growth for our customers.”

With longer maintenance intervals, Tata Hitachi has made it easier than ever to minimize downtime and maximize output. Further empowering customers, the SHINRAI Prime features advanced telematics for smarter fleet management and real-time machine monitoring.

To further reinforce reliability, Tata Hitachi backs the SHINRAI Prime with robust after-sales support including easy access to Genuine Spare Parts, strategically placed warehouses, and mobile Field Diagnostic Vehicles. This commitment ensures that every customer remains at the center of Tata Hitachi’s service strategy.

The event was graced by key Tata Hitachi executives and team members from ADICHI Infra India Pvt. Ltd., the company’s authorized dealer partner for the region. Their presence emphasized the strong collaboration between manufacturer and dealer in delivering excellence to end-users.

With the SHINRAI Prime CEV 5, Tata Hitachi has not just launched a new machine—it has reaffirmed its position as a market leader committed to empowering Indian infrastructure growth with intelligent, dependable, and future-ready solutions.