NMIMS and Salesforce Unite to Redefine the Digital Student Journey via AI

Lucknow : In a major leap toward academic modernization, SVKM’s NMIMS (Narsee Monjee Institute of Management Studies) has announced a strategic partnership with Salesforce, the global leader in AI-powered CRM. This collaboration is set to revolutionize the institution's enrollment ecosystem, replacing legacy silos with a cutting-edge digital framework designed for the modern learner.

As one of India’s premier higher education landmarks, NMIMS is navigating a period of rapid multi-campus expansion. To support this growth, the university is building an integrated platform that leverages Artificial Intelligence to personalize student interactions at every touchpoint. By consolidating fragmented data, NMIMS aims to boost operational transparency and gain sharp, real-time insights into its admission cycles.

Pioneering the "Lead-to-Admission" Experience
The heart of this digital overhaul lies in the deployment of Agentforce Education and Agentforce Marketing solutions. Powered by MuleSoft for seamless integration, these tools allow NMIMS to manage the entire student lifecycle—from initial inquiry to final onboarding—within a single pane of glass.

• The new system doesn't just track data; it acts on it. Using AI-driven automation, the platform can:
• Capture and Nurture Leads: Automatically track prospective students across various digital channels.
• Hyper-Personalize Engagement: Deliver content and responses tailored to an individual’s academic interests and online behavior.
• Simplify Logistics: Streamline document verification and application processing to reduce turnaround times.

The first phase of the rollout successfully optimized the NMAT-based (NMIMS Management Aptitude Test) admissions workflow. This milestone provides a high-tech blueprint that the university plans to scale across all its diverse programs.

Shri Amrishbhai Patel, Chancellor of SVKM's NMIMS, noted that the shift is fundamental to the university’s identity. "This transformation represents our commitment to a student-centric future where every interaction is seamless and data-driven," he stated. "We are positioning NMIMS to lead the redefinition of higher education in India."

Arundhati Bhattacharya, President and CEO of Salesforce South Asia, praised the move, highlighting that NMIMS is setting a new benchmark. "By unifying data and harnessing AI, they are putting students at the center of the digital era," she said. This partnership ensures that as the student population grows, the quality of their engagement remains personal, agile, and world-class.