Dabur Elevates Mint’s Status with “Wonder Herb” Campaign

Lucknow: In a bid to amplify the health benefits of traditional #Ayurvedic herbs, #DaburIndia Limited, the nation’s leading science-based Ayurveda company, has launched a new campaign positioning mint (“pudina”) as a “Wonder Herb.” The initiative, unveiled today in Lucknow, aims to educate consumers about mint’s remarkable digestive properties—especially vital during the intense heat of Indian summers.

The program was inaugurated by Dr. A.K. Pandey, Corporate Communications Manager at Dabur India, alongside Dinesh Kumar, Manager of Corporate Communications. Addressing the gathering, Dr. Pandey highlighted mint’s rich profile of antioxidants and phytonutrients, which offer natural relief from common gastric ailments aggravated by rising temperatures and frequent heatwaves. “Mint works wonders on the digestive system,” he noted. “It soothes the stomach lining, stimulates essential enzymes, and helps combat acidity and indigestion.”

Ajay Parihar, Head of Marketing for Dabur Healthcare, elaborated on the lifestyle trends driving demand for quick, natural solutions. “Today’s consumers juggle multiple roles and seek effective, hassle-free remedies,” he said. “As a trusted healthcare brand, Dabur is committed to delivering time-tested Ayurvedic solutions. Pudin Hara stands out as a reliable, fast-acting antidote for acidity, bloating, and gas—ailments that surge in the summer months.”

Drawing on over a century of trust, the campaign underscores the historical significance of mint in Ayurvedic manuscripts dating back 3,000 years. Dr. Pandey explained, “Our ancient texts reveal that mint was revered for its cooling and carminative effects. Menthol, its active constituent, relaxes stomach muscles and eases cramps, providing rapid relief from discomfort.”

He cautioned against synthetic antacids containing aluminum or magnesium hydroxide, which can have adverse impacts when used long-term. In contrast, Dabur Pudin Hara harnesses pure mint extract in multiple convenient formats—tablets, liquids, powders, and fizzy granules—offering a natural alternative to chemical-based remedies.

The campaign will feature educational workshops, digital content, and in-store demonstrations across major urban centers. Dabur aims to engage both long-time users and new consumers, reinforcing mint’s role not just as a flavoring agent but as a potent medicinal herb.

By spotlighting mint’s digestive virtues, Dabur’s “Wonder Herb” initiative aligns with its broader mission of integrating sustainability and traditional wisdom into everyday healthcare. The company plans to monitor campaign impact through consumer feedback and scientific studies on mint’s efficacy.

As summer temperatures climb, Dabur invites everyone to rediscover mint—the “Wonder Herb”—for gentle, effective relief from heat-induced gastric troubles. With this campaign, Dabur reaffirms its legacy of bringing holistic, nature-based health solutions to Indian households.

Report by L. Pandey