Streax Professional Launches EVOQUE Collection with Vaani Kapoor at MEGA SHOW 2025

Mumbai: Streax Professional, a leading name in professional hair care, celebrated innovation and artistry at its 6th annual MEGA SHOW 2025, held at The Lalit in Mumbai. The event was a grand showcase of the brand's latest offerings, including the groundbreaking EVOQUE Collection and an exclusive new skincare portfolio, all culminating in a spectacular finale with brand ambassador Vaani Kapoor.

The one-day event brought together salon professionals from across the country for an immersive experience. Attendees gained hands-on exposure to cutting-edge techniques and global hair fashion trends, with a focus on advanced approaches in cut, colour, and style.

The centerpiece of the show was the grand reveal of the EVOQUE Collection, a creative blend of "Evoke" and "Vogue." This collection pays tribute to quiet confidence and modern elegance, featuring eight trend-led looks like Mocha Mirage, Auburn Shag, and Violet Fringe. The collection highlights Streax Professional’s expertise in colour innovation, powered by its signature Argan Secrets and Huemagic techniques.

Adding to the excitement was the launch of the brand’s new skincare portfolio. The new line includes the Streax Professional Anti-Ageing Facial Kit, the Streax Professional Skin De-tan Mask, and the Streax Professional Skin Brightening Facial Kit. These premium products are designed to help salons offer a more comprehensive range of services, catering to diverse client needs.

Rochelle Chhabra, Head at Streax Professional, emphasized the brand's commitment to education. "Education is in our DNA, and the MEGA SHOW is our flagship platform for equipping the salon community with advanced training and global trend insights, adapted for the Indian market," she stated. Priyanka Puri, Senior Vice President, HRIPL, added that the brand aims to "translate global hair fashion into styles that truly resonate with Indian hair, skin tones, and lifestyles," empowering both salon partners and their clients.

The event reached its climax with a stunning ramp walk finale, where Vaani Kapoor brought the EVOQUE looks to life. The Bollywood star expressed her admiration for the brand, saying, "The EVOQUE Collection celebrates style, confidence, and individuality. I truly admire how Streax Professional empowers salon professionals and inspires people to feel their most beautiful and confident selves."

Following its success in Mumbai, the MEGA SHOW 2025 is set to travel to Delhi on September 12, promising to continue its mission of inspiring and educating the beauty community.