HDFC Bank Launches Two-Wheeler Loan Carnival Across UP & Uttarakhand

Lucknow/Dehradun: HDFC Bank is set to rev up the spirits of aspiring two-wheeler owners in Uttar Pradesh and Uttarakhand with its latest initiative, "Ride into Joy" – a region-wide two-wheeler loan carnival. The two-day financial fair, scheduled for May 15 and 16, 2025, will be held across more than 550 of the bank’s regional branches.

This grand event will bring together the best of bike brands and banking benefits under one roof, enabling a seamless experience for those looking to purchase a two-wheeler. As part of this unique carnival, HDFC Bank customers will have the chance to explore the latest two-wheeler models, take test rides, and receive instant loan approvals – all with minimal documentation and customized repayment plans.

Speaking about the initiative, Mr. Muskaan Singh, Branch Banking Head for Uttar Pradesh and Uttarakhand at HDFC Bank, stated, “The two-wheeler loan carnival is not just about finance—it’s about experience. With a large number of new branches opened recently, we aim to bring our financial products, particularly two-wheeler loans, closer to people in semi-urban and rural pockets. This initiative creates a direct bridge between customers and trusted vehicle dealers.”

The carnival will also act as a hub for customers to connect with reputable two-wheeler dealerships, helping them explore competitive options from major brands like Honda, TVS, Bajaj, Hero, and others. From sleek scooters to rugged bikes, customers can compare, consult, and even get exclusive on-spot deals.

What sets this initiative apart is the Bank’s promise of quick processing, flexible EMIs, and pre-approved loan offerings for eligible customers. HDFC Bank’s branch staff, loan officers, and dealership partners will be available on-site to assist with vehicle selection, loan eligibility checks, and documentation support.

In recent years, rising demand for personal mobility, especially in tier 2 and tier 3 cities, has spurred a surge in two-wheeler purchases. HDFC Bank’s on-ground presence through extensive branch expansion has made it a key player in the region’s vehicle finance market. This carnival aims to leverage that reach, creating a festive, customer-friendly environment for prospective buyers.

With the summer season often marking a high in two-wheeler sales, Ride into Joy is strategically timed to offer a financial boost and a joyful experience to thousands of customers.

As the name suggests, the initiative is more than a sales drive—it's a celebration of mobility, convenience, and accessibility powered by one of India’s most trusted banks.