Rocket Reels, India's First Vertical OTT App, Soars with Grand Launch and Original Content Slate

Mumbai.. A new era of digital entertainment has arrived with the official launch of Rocket Reels, India's first vertical OTT platform. Following a successful soft launch on August 1st, the app has already garnered over 3.5 lakh downloads on both Android and iOS devices. The official launch on August 21st coincided with a celebratory gala for founder Kranti Shanbhag's birthday, marking a significant milestone for the company.

A New Way to Tell Stories : Rocket Reels is designed for the modern, mobile-first generation, focusing on vertical, snackable content. The platform's unique format aims to redefine storytelling for today's fast-paced digital lifestyle. Its original series are crafted to be emotionally immersive and gripping, with quick, bite-sized episodes that are perfect for on-the-go viewing. The content library spans a wide range of genres, from thrillers and romance to crime, sci-fi, and comedy, ensuring there's something for every viewer.

Big-Budget Originals Unveiled : The grand launch event also showcased Rocket Reels' impressive lineup of original productions. The platform is debuting with 15 original series, featuring major names from the entertainment industry. Acclaimed director Vikram Bhatt is leading the charge with two highly anticipated shows:

Zamanat, starring Bhojpuri superstar Khesari Lal Yadav.

Betrayal, featuring actress Sunny Leone.

Other notable originals include:

Blackmail, starring Mugdha Godse and directed by Shadab Khan.

Instant Insaaf, with actor Rahul Dev and directed by Rayan Rajdhan.

Jhukega Nahi Saala, a reality show hosted by Suresh Menon.

Bawal Unlimited, featuring Rahul Bagga, Vivek Shukla, and Anhaita Dhondy.

Web Crime and Scam Alert, both directed by Ankush Bhatt.

This diverse slate of content highlights Rocket Reels' ambition to deliver premium, vertical-first entertainment tailored for its target audience.

Global Reach, Local Languages : Rocket Reels is committed to inclusivity, offering content in six Indian languages: Hindi, Tamil, Telugu, Marathi, Bengali, and Gujarati. The app's reach extends globally, with availability in multiple countries including the USA, UK, Canada, Australia, UAE, Singapore, Malaysia, Bangladesh, Nepal, and South Africa. This global presence allows the platform to cater to both Indian and international audiences with equal ease.

A Star-Studded Celebration : The launch gala was a glittering affair, with numerous celebrities and industry personalities in attendance. The guest list included Divya Agarwal, Arti Singh, Kapil Javeri, Nikki, Rajiv Roda, Yogesh Lakhani, Rajat Rawail, Sharad Malhotra, Kishori Shahane, and Nidhi Shah, among others.

Kranti Shanbhag, the founder, emphasized his vision for the platform. “Rocket Reels was born out of a vision to create entertainment that matches today’s lifestyle; fast, mobile-first, and globally accessible,” he stated. Vikram Bhatt also highlighted the creative potential of the vertical format, calling it "a complete shift in how stories are told." He noted that the new shows are designed to "push the boundaries of short-form storytelling."

With its innovative format, strong content library, and ambitious global strategy, Rocket Reels is poised to be a major player in the evolving digital entertainment landscape.