Iconic Entertainment Unites #EktaKapoor and Shiny Doshi
Lateef shared insights into his longstanding relationship with Shiny Doshi, describing her as an elder sister figure. "Shiny is my sister and shall always be a priority in my life for whatever comes to me or my company," he stated, emphasizing the personal bond that enriches their professional collaboration. Their camaraderie extends beyond business; Lateef was honored to attend her wedding, further solidifying their connection.
When it came to selecting a collaborator for this venture, Lateef did not hesitate in naming Ekta Kapoor as his first and only choice. "Ekta is the best choice in the world. For any brand she touches, it turns gold," he remarked. He acknowledged Kapoor's discerning approach to her projects, noting that she is selective about the brands she represents. "No one is better than Ekta Kapoor for a perfect launch, whether it’s a K-series drama or a K-launch with no drama skincare," he added.
The skincare products featured in this campaign are described as "India's best Korean products with no drama," according to Lateef. He highlighted the uniqueness of Dr. Rashel's offerings, which aim to cater to the growing demand for quality skincare in India. Shiny Doshi's involvement is particularly noteworthy, as she becomes the first Indian television actress to represent Korean skincare by Dr. Rashel.
As the campaign unfolds, both Lateef and his collaborators are eager to see the impact of this innovative initiative on the beauty industry. With a blend of personal relationships and professional expertise, this partnership is poised to not only elevate Dr. Rashel's brand presence but also redefine the standards of skincare advertising in India.
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