Devi Chitralekha Ji to Lead a Global Spiritual Music Movement in Exclusive Partnership

Mumbai : n a major development for the spiritual and devotional content industry, revered spiritual leader Devi Chitralekha Ji has signed an exclusive global talent management and content partnership with Global Music Junction and Hariprem Films. This collaboration is set to bring Indian spiritual music and storytelling to a worldwide audience, with the goal of creating a new era of spiritual concerts and immersive events.

Devi Chitralekha Ji, who started her spiritual journey as a child, has amassed a massive following of over 14 million devotees across various platforms. Her live events often draw audiences of more than a million people. This new alliance is the first of its kind, leveraging a mainstream media ecosystem to professionally scale a spiritual artist's presence through multi-platform strategies, including live concerts, global digital distribution, and wellness-focused devotional formats.

The partnership, which also includes support from Warner Music India and Kevalam Ventures, will introduce pioneering "Music Healing Sessions." These sessions are designed to use devotional music and guided spiritual therapy to address mental health issues like anxiety and depression. The content will be available on streaming platforms, social media, and through offline events worldwide.

Devi Chitralekha Ji expressed her excitement about the project, stating, "We’re ready to take Indian devotional music and healing across the world. Our aim is to touch lives through spiritual concerts like Bollywood concerts, but designed to heal, elevate, and transform.”

Jay Mehta, MD of Warner Music India & SAARC, praised the initiative, saying, "We’re honoured to be part of a movement that brings spiritual music into the mainstream. With Devi Chitralekhaji’s grace and our partners’ shared vision, we aim to create a global platform where devotion resonates with contemporary hearts and minds."

Rajkumar Singh, Founder & CEO of Global Music Junction, sees the partnership as an opportunity to "reintroduce spiritual Indian music to the world, backed by data, digital scale, and deep storytelling." He added that the goal is to make spiritual music "aspirational for newer generations."

Nitin Samadhiya, CEO of Hariprem Films, highlighted his company's role as the creative force, committed to translating Devi Chitralekha Ji's essence into "powerful visuals, engaging narratives, and top-tier content." He noted that the collaboration aims to take Indian spiritual music to a global audience while "preserving their deep-rooted authenticity."