#AsianFootwears Aims to Triple Retail Presence in Uttar Pradesh, Reaching 25,000 Stores

Saharanpur: #AsianFootwears, one of India's fastest-growing homegrown footwear brands, has unveiled ambitious expansion plans, aiming to significantly boost its presence in Uttar Pradesh. During an event in New Delhi attended by its brand ambassador, cricket legend M.S. Dhoni, the company announced its goal to triple its retail footprint in the state from 7,500 to 25,000 outlets. This strategic move also includes a plan to increase its Exclusive Brand Outlets (EBOs) to 14 by the end of FY 2025-26.

The event marked the launch of Asian Footwears’ new premium collection, featuring the Quantum 2.0 – M.S. Dhoni Signature Range. The new line, which includes models like Hyper Cushion, Powerkick, and Mojo, was developed in the company’s in-house, state-of-the-art, BIS-certified testing and design lab. This collection combines style and performance, designed to offer Indian consumers global aesthetics at an affordable price.

A highlight of the event was the recognition of Mr. Sohel Pal Singh Chaula, the key distributor from Prabhat Footwears, Saharanpur. He was honored with the Distributor Excellence Award by M.S. Dhoni and Asian Footwears' Chairman, Mr. Rajinder Jindal, for his crucial role in strengthening the brand’s presence and contributing to its growth in Uttar Pradesh.

In addition to its state-specific plans, the company announced a broader investment of ₹100 crore to expand its operations across India. Currently, Asian Footwears is available in over 30,000 multi-brand retail stores and operates 35 EBOs. The brand aims to extend its reach to 1 lakh retail outlets and 100 EBOs in the near future, which will substantially increase its penetration into Tier 2 and Tier 3 cities.

"We are proud that M.S. Dhoni has launched our new premium sneakers collection," said Chairman Mr. Rajinder Jindal. "His confidence in our brand motivates us to strive for excellence every day. The ₹100 crore investment will help us realize our vision of making world-class, premium quality footwear accessible to millions of Indians in every corner of the country. This investment marks the beginning of the next growth chapter for Asian Footwears." The company's focus on both quality and accessibility, combined with a strong brand ambassador, positions it for continued success in the competitive Indian market.