Samsung India Honors 30 Top Performers Under 'Samsung DOST' Program

Lucknow : Aligning with the Government of India's 'Skill India Mission', Samsung India celebrated World Youth Skills Day by honoring 30 top-performing retail trainees under its flagship CSR initiative, 'Samsung DOST' (Digital Education and Skills Training). The winners were selected based on rigorous performance evaluations from a nationwide pool of 9,400 youths trained during 2025.

Grand Felicitation at Corporate Headquarters
The top-performing sales trainees were felicitated during a special ceremony held at Samsung’s corporate headquarters in Gurugram. Certified through partnerships with the Electronics Sector Skills Council of India (ESSCI) and the Telecom Sector Skill Council (TSSC), the candidates received specialized training across product verticals including mobile devices, televisions, and home appliances.

The awardees received:

A Certificate of Excellence

A cash reward of ₹30,000

A premium Samsung Smartwatch and Galaxy Buds

"Human Trust Remains Paramount Even in the AI Era"
Addressing the ceremony, JB Park, President and CEO of Samsung Southwest Asia, emphasized the enduring importance of soft skills and human connection in modern retail:

"Artificial Intelligence may transform the way we work, but it will only enhance the value of human skill and personal connection. Customers will always trust those who understand their needs and offer genuine guidance. Our goal is to prepare youth for the future by combining classroom learning with real-world experience."

Inspiring Success: Poonam’s Journey
For 19-year-old Poonam from Ghaziabad, the 'Samsung DOST' program proved to be a turning point. After earning her ESSCI certification in the television segment, she shared that the practical, on-the-job training gave her the confidence to present advanced AI-powered products to customers effectively.

By bridging theoretical knowledge with hands-on retail experience, Samsung's CSR initiative continues to build a skilled, professional, and future-ready workforce for India's organized retail sector.