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Lucknow : Baazar Retail Pvt Ltd's value retail chain, Fashion City, has officially signed National Award-winning actor Kartik Aaryan as its nationwide Brand Ambassador. The announcement comes as the brand celebrates a major corporate milestone, expanding its physical presence to 250 stores across 13 Indian states.

Since its launch in 2002, the company has grown from a prominent value retailer in Eastern India into a fast-growing national brand. Operating across more than 20 lakh square feet of retail space in states including West Bengal, Uttar Pradesh, Bihar, Jharkhand, Odisha, Telangana, and Uttarakhand, Fashion City provides affordable fashion, lifestyle apparel, and home utility products targeting tier-II, tier-III, and emerging regional markets.

Commenting on the partnership, actor Kartik Aaryan expressed his delight at joining the brand, praising its transformation from a regional player into a national retail network while keeping quality fashion accessible to everyday families.

Abhishek Khemka, Director & CEO of Baazar Retail Pvt Ltd, highlighted that the actor's aspirational and relatable image mirrors the mindset of the brand's evolving customer base. Khemka noted that as the retailer prepares for the upcoming festive season, the strategic association will help deepen customer engagement and accelerate the company's ambitious expansion strategy across key growth markets in India.