Session-5 of IIA Lucknow Chapter: Emphasis on research and innovation in entrepreneurship

Lucknow : In the Expert Talks Session-5 organized on Thursday at IIA Bhawan, Vibhuti Khand, Lucknow under the Indian Industries Association Lucknow Chapter, industry experts guided the youth and entrepreneurs on the topic “Overcoming fears related to business: Turning challenges into opportunities”. More than 30 entrepreneurs participated in the program and asked questions related to problems related to their business.

This session was organized by IIA Youth Wing, which was headed by Vice Chairman Adnan Danish.

The keynote speakers in the session organized in the program were Yawar Ali Shah and Shikhar Gupta, Advisor Exports Promotion of Indian Industrial Association (IIA) and Co-Founder and CEO of AMA Herbal. Yawar Ali Shah said that we should look at every problem that comes in our daily life as an opportunity. If you find a solution to a challenge, you not only become a creator and innovator but your business also grows rapidly. Research is very important to increase the chances of success and survival of any business.

He clarified that whenever a person starts a business, he has to face many problems, such as lack of funding, machinery or technology. At present, the government is promoting entrepreneurs and providing funding and technical assistance. In such a situation, gap identification is necessary to start any business. One way to do this is to be alert in the society and see what is the problem of the society, which is not getting solved. If we can solve any such problem of the society, then it is a business opportunity. "

He gave an example and said, "A pregnant woman was not able to get the specific food that the doctor had suggested. Then she prepared that food at home. After that he started selling this food in the market as a product.

Similarly, many people dye their hair but 5-20 percent of them face problems due to allergies while dyeing their hair. Now, such a hair dye that dyes the hair and does not cause allergies is a business opportunity. Most business opportunities are found from such problems around us.

Mr. Shah also suggested the youth to conduct a survey before taking the new idea forward. Even if the sample size of the survey is only 50 people, this survey will give you an idea whether the idea is right or not. If you have gained complete information about your business, then there will be no fear in the mind while starting it. Adnan Danish thanked the entire team for making the program a success.