Citroën Accelerates with HDFC Bank Partnership

Lucknow. Citroën India has joined forces with HDFC Bank, India's leading private sector bank, to offer a comprehensive suite of retail and dealer finance solutions. This landmark partnership solidifies HDFC Bank's position as the exclusive preferred financier for all Stellantis brands in India, including Jeep and Maserati, now with the addition of Citroën. The collaboration aims to streamline the vehicle purchase journey for customers and empower dealers with robust financial support, making car ownership more accessible and convenient than ever before.

The memorandum of understanding was officially signed by Shishir Mishra, Business Head & Director – Strategic Partnerships & Institutional Business, Stellantis India, and Akhilesh Kumar Roy, Business Head – Auto Loans, Inventory Finance and Two-Wheeler Loans, HDFC Bank. The alliance leverages HDFC Bank's extensive pan-India network and a two-decade legacy in automotive financing, providing both Citroën customers and dealer partners with enhanced convenience and financial agility.

A key highlight of this partnership is the HDFC Xpress Car Loan, a cutting-edge digital solution that promises loan disbursals in just 30 minutes. This fully digital interface eliminates the need for physical documentation, offering a smooth, fast, and transparent car buying process. For customers, this means competitive interest rates and flexible repayment options, tailored to meet their specific financial needs.

Beyond retail financing, the alliance also delivers significant benefits to Citroën dealer partners. They will gain access to customized floorplan finance solutions, providing the necessary working capital and inventory funding to support their daily operations and drive growth. Dealers will benefit from preferential terms, competitive rates, and a wide array of financial products designed to boost their operational efficiency and financial health.

Commenting on the collaboration, Shishir Mishra of Stellantis India emphasized the growing demand for flexible and transparent financing options among modern car buyers. "New-age customers are increasingly seeking smart, flexible financing solutions that align with their lifestyles and convenience," he stated. "This partnership with HDFC Bank not only strengthens our financing ecosystem but also reaffirms our commitment to delivering holistic, convenient, and trusted experiences across all touchpoints."

Arvind Vohra, Group Head – Retail Assets, HDFC Bank, echoed this sentiment, highlighting the synergy between the two brands. "We are pleased to partner with Citroën for offering a simplified auto-financing journey," he said. "HDFC Bank’s vast geographical footprint, consumer-centric banking products, and robust credit intelligence capabilities will unlock a speedier and convenient auto ownership journey." This collaboration marks a significant step forward in simplifying vehicle ownership and fostering growth within the automotive industry, promising a new era of seamless car financing for Indian consumers.