Vyapar Vistaar - Business Expansion Tech gets backing from key investors to triple market reach

Lucknow. Vyapar Vistaar Tech Pvt Ltd has been successful in raising Pre Series A funding to kick-start its next phase of expansion. Vyapar Vistra Tech Pvt Ltd is a B2B technology-based distribution start-up, focusing on innovations in the supply chain. The company's innovative distribution approach and commitment to ensuring a smooth flow of products from brands to rural consumers has been successful in attracting the attention of leading investors.

Prominent investors such as Deepak Agarwal, MD, Bikaji Foods International Ltd., Sunil Chaudhary, Chairman and MD, Rajratan Global Viral Ltd., Authum Investment and Infrastructure Ltd., and startup investor Ajay Gupta have invested in the company.
This funding round is designed to strengthen the company's distribution network in its existing markets of Central and North India and expand into South India, further strengthening its position with the additional expertise of the investors.

The company will use the capital raised to improve its technology platform and strengthen its private-label brands. Business Expansion Tech Private Limited also aims to take advantage of the emerging opportunities in the FMCG sector. The company aims to expand its rural retailer base three times from the current 50,000 to 1.5 lakh outlets by March 2023. The existing network covers Madhya Pradesh, Rajasthan, and Uttar Pradesh and the company now aims to cover Telangana, taking it closer to the 1,50,000 retailer mark.

Satwik Kumat, Promoter and Director, Trade Vistaar Tech Pvt. Ltd. said, “We are excited to partner with our new investors to launch this next phase of Trade Vistaar’s growth. With the support of our investors, we are looking forward to driving growth. , are in a strong position to expand their distribution network and promote their private-label brands along with many other domestic brands."
Arushi Kumar Dugar, Promoter and Director, Vyapar Vistra Tech Pvt Ltd, said, “The capital raised not only validates the hard work of our dedicated team but also our commitment to ensuring tech-driven easy flow of products from brands to rural consumers and enhancing the traditional It also validates our commitment to transcend the boundaries of retail distribution.”

Vyapar Vistra Tech Pvt Ltd's centralized tele-order booking solution connects retailers directly to the platform, enabling brands to digitalize sales by implementing plans and strategies at the village level.