MamyPoko Pants launches ‘Deep Sleep World’ campaign in Lucknow

Lucknow – Unicharm India, a leading manufacturer of pant-style disposable diapers, has unveiled its groundbreaking ‘Deep Sleep World’ campaign in Lucknow.

Jul 5, 2024 - 18:43 Updated: Jul 5, 2024 - 19:04

The initiative aims to deepen Unicharm’s connect with the people of Uttar Pradesh and further its social commitment by highlighting the importance of deep absorption and deep sleep for babies. The announcement was made at a high-level press conference, which was also attended by Mr. Toshiyuki Nakamura, Vice President, Marketing, Mr. Tej Pratap Singh, Regional Sales Manager, Unicharm India and actress Saumya Tandon.

Introducing Deep Sleep World: Deep Sleep World is a unique event organised by Unicharm India designed to showcase how MamyPoko Pants ensures that babies enjoy uninterrupted, deep sleep by preventing moisture and leakage. Featuring innovative flexi-fit technology and coconut-friendly sheets, these diapers keep baby’s skin healthy and provide comfort throughout the night.

MamyPoko Pants, Extra Absorb, provides up to 12 hours of deep absorption, which reduces moisture to a great extent and allows babies to sleep deeper, which is crucial for their overall development. The Extra Absorb feature also provides 2x protection against thigh leakage, ensuring that the baby stays dry and comfortable.

Key Statement: Mr. Tej Pratap Singh, Regional Sales Manager – North, Unicharm India, said, “We are thrilled to launch the ‘Deep Absorption, Deep Sleep’ campaign in Uttar Pradesh, starting with Lucknow. “Uttar Pradesh is an important market for us. Being the largest state in North India, it is diverse and dynamic, contributing significantly to our sales. Hence, it is apt that we launch our ‘Deep Absorption, Deep Sleep’ campaign first from here. The initiative aims to provide the most comfortable diapers to babies, so that they can sleep well and their skin remains healthy,” he said.

Mr. Toshiyuki Nakamura, Vice President, Marketing, Unicharm India said, “Unicharm believes that this effort will help parents across the country understand the important role of deep sleep for their babies. MamyPoko Extra Absorb has been a trusted companion for mothers across India, and this campaign further strengthens that bond. We are confident that the ‘Deep Absorption, Deep Sleep’ campaign will positively impact the lives of parents across the country.”

Actress Saumya Tandon said, “The greatest satisfaction for a mother is seeing her baby sleep peacefully every night. As a mother, ensuring that my baby gets a good night’s sleep is one of my top priorities. I understand how important uninterrupted, deep sleep is for the baby’s overall development and health. However, nights can often be challenging, making it difficult for the baby to sleep effectively. This is where a trusted diaper brand like MamyPoko Pants becomes essential.