Shein's India Comeback: Reliance's Local Fashion Push
Shein returns to India via Reliance Retail, manufacturing locally and addressing data concerns.
BUSINESS:Shein, the controversial Chinese fast-fashion giant, has made a comeback in India after a near five-year hiatus. This time, it's partnering with Reliance Retail, marking a significant shift in strategy. The re-entry emphasizes local manufacturing and data security, addressing previous concerns that led to the initial ban.
Reliance Retail has launched Shein as a standalone app, with products manufactured in India for both domestic and international sales. Hosting the app and user data within India signals a commitment to data privacy and compliance, aiming to rebuild trust with Indian consumers.
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