Raniwala 1881 Partners with Francorp to Scale Luxury Jewelry Retail Across India

New Delhi. In a strategic move to broaden its reach within India’s growing luxury jewellery market, Raniwala 1881, the renowned Jaipur-based brand, has announced a collaboration with Francorp, the business advisory arm of Franchise India Group. This partnership marks a significant milestone in the brand’s history, as it expands its retail presence through a structured franchise model.

Founded over 140 years ago, Raniwala 1881 is celebrated for its royal craftsmanship, seamlessly blending the timeless beauty of traditional artistry with contemporary elegance. Over the years, the brand has earned the trust and admiration of India’s elite and international clientele, with notable collaborations alongside celebrated designers like Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra. Now, with Francorp’s expertise in business expansion and franchising, Raniwala 1881 is poised to scale its operations while preserving its heritage and craftsmanship.

The partnership offers potential investors the opportunity to become part of the prestigious jewellery brand, with two distinct franchising models available: Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO). These models will enable investors to benefit from Raniwala 1881’s established reputation while capitalizing on the growing demand for luxury jewellery in India.

The Indian jewellery market has seen remarkable growth in the post-pandemic era, driven by a shift in consumer preferences toward premium, heritage-driven jewellery. This shift is evident in the growing demand for exquisite, handcrafted jewellery, such as Polki and Jadau, particularly in the bridal segment. The Raniwala 1881-Francorp partnership is designed to meet this demand, offering a structured opportunity for retail growth while ensuring that the brand’s legacy and craftsmanship remain at the forefront.

Gaurav Marya, Chairman of Franchise India Group, commented, “The luxury retail sector is experiencing rapid evolution, and heritage brands like Raniwala 1881 are leading the charge in strategic expansion. The franchising model offers an ideal way to scale without sacrificing brand integrity, and with the introduction of FOFO and FOCO models, we are reshaping the retail landscape in the luxury jewellery sector.”

Abhishek Raniwala, Managing Director of Raniwala 1881, shared his thoughts on the significance of the partnership: “Our jewellery is not just an accessory; it is a symbol of India’s rich heritage and the expertise passed down through generations. With the growing popularity of handcrafted Polki and Jadau jewellery, this partnership allows us to extend our reach while staying true to our roots. The FOFO and FOCO models offer exciting opportunities for entrepreneurs to enter the luxury jewellery market, with a brand that represents elegance, exclusivity, and timeless craftsmanship.”

The partnership aims to expand Raniwala 1881’s footprint across key metropolitan cities and emerging luxury markets in India, ensuring that more consumers can access the brand’s signature collections. This expansion will not only enhance the retail experience but also provide franchise partners with a chance to be part of one of India’s most prestigious jewellery legacies.

Raniwala 1881’s strategic move to embrace franchising aligns with current market trends that emphasize consumer interest in branded and heritage-driven luxury products. As the brand continues to grow, it remains committed to upholding the values that have made it a household name, offering an unparalleled luxury jewellery experience for both customers and entrepreneurs.