LG Electronics Partners with Care Today for a Nationwide Blood Donation Drive

Lucknow. LG Electronics has launched a nationwide blood donation initiative titled "Life’s Good When Life’s Shared," in collaboration with Care Today. This campaign encourages voluntary blood donation across India and has already organized over 50 donation camps in multiple cities. The drive, which began earlier this year, has witnessed an overwhelming response, with nearly 5,000 registrations in February 2025 alone, resulting in over 3,000 units of blood donations.

Widespread Participation Across Cities and Institutions
The campaign has gained immense traction among youth, with active participation from students, National Service Scheme (NSS) members, and even educators. Donation camps have been conducted in key cities, including Delhi NCR, Rajasthan, Ludhiana, Chandigarh, Lucknow, Ranchi, Sikar, Kolkata, Manipal, Surat, Rajkot, Ahmedabad, and more. The initiative will continue till March 2025 to ensure a wider community reach.

Several educational institutions have played a crucial role in supporting the campaign. Some of the prominent ones include:

BITS Pilani
Chandigarh University
Khalsa College of Management & Technology, Mohali
Lovely Professional University
Aliah University, Kolkata
Harivandana College, Rajkot
IIMSR
Ramjas College, Delhi
National University of Study and Research in Law (NUSRL), Ranchi
Beyond college campuses, LG Electronics has extended its efforts to government offices, conducting blood donation camps at locations like the ITO office and Delhi Police Headquarters.

Special Women’s Day Blood Donation Drive at AIIMS
Marking International Women’s Day on March 8, 2025, LG Electronics will host a special blood donation camp at AIIMS Delhi. This event is part of the company’s ongoing CSR efforts to promote blood donation and encourage more people to contribute to this life-saving cause.

Raising Awareness Through Digital & On-Ground Campaigns
Apart from organizing donation camps, LG Electronics is also leading an extensive awareness campaign to educate the public about the significance of blood donation. The initiative includes:

Radio promotions
Digital media outreach
Posters and banners
Collaborations with colleges and institutions
Social media awareness campaigns
The objective is to dispel myths surrounding blood donation and encourage voluntary participation.

Simplified Registration via Dedicated Microsite
To make participation seamless, LG Electronics has launched a dedicated microsite:
https://lg-india.com/blood-donation/

Through this platform, individuals can:

Register to support the cause
Sign up for upcoming blood donation camps
Access detailed campaign information
Stay updated on donation guidelines and camp locations
This CSR initiative, in partnership with the Care Today Fund, reflects LG Electronics India’s commitment to social responsibility and the promotion of voluntary blood donation as a crucial aspect of community welfare.