Heineken Unveils €1.5 Billion Share Buyback Plan
Heineken launches a €1.5 billion share buyback as profits rise 8.3%, driven by premium brands.

BUSINESS: Heineken has announced a significant €1.5 billion share buyback program, fueled by an impressive 8.3% surge in operating profits to €3.5 billion, driven by robust sales of premium brands and strong performance in key markets.
The company's premium brands, including Heineken, Amstel, and Tiger, saw high demand, contributing to the profit increase. Additionally, Heineken's performance in emerging markets, particularly India and Brazil, was robust, with the company citing these markets as key drivers of growth.
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